A quick review for a small book.

ABC Book is a miniature (~4cm x ~5.5cm) tome that uses bright colors and a bubbly font to present a potpourri of Jeski’s advertisements and public service announcements. It doesn’t actually contain the entire alphabet–English, Korean or otherwise. Selected words, which aren’t even in alphabetical order, are illustrated by images as a set up for presenting one of Jeski’s projects.

The projects playfully position the photographs in real world spaces making them into clever or humorous adverts or public service announcements: A pair of out stretched hands illustrates the word “Help;” turning the page we see these hands become a cafeteria tray liner exhorting a comfortable worker taking her lunch to donate to City Harvest. “God” is illustrated by the God of Michelangelo’s Creation of Adam. Turning the page God has been installed on an SVA elevator door; going one page further we see a student pressing the elevator button and meeting God’s finger. He becomes Adam at his creation, albeit an Adam in cargo shorts.

This is a clever and fun book full of clever and fun adverts, but in the end it is simply a clever and fun advert for Jeski’s quirky sensibility and envy inducing client list.

ABC Book
Jeski
2013